In 1946, what now is WZAP Radio, started as WCYB Radio!
WCYB Radio 690 was founded by Fey Rogers and Robert Smith, Sr. in 1946. They had two investment partners, Attorney Charles Gore and Businessman, Harry Daniels. The four men were equal partners @ 25% each, in the Corporation, Appalachian Broadcasting, Incorporated. Messrs. Rogers and Smith were working partners and Gore and Daniels were investors and members of the Board of Directors. Rogers had a background in Sales and Smith was the Chief Engineer. These same men would later, (in the 1950's), become the founders and owners of the still existing WCYB TV-5 in Bristol, VA.
In 1969 both the TV and Radio Station were sold to two separate entities. WCYB TV was sold to Starr Broadcasting, Inc., whose President and chief stockholder was William F. Buckley.
In 1969 the radio station was sold to 690 Radio, Inc., James S. Ayers, President and sole stockholder. The radio station changed the call sign. 690 Radio, Inc., requested and received FCC permission to change the call letters to WZAP. Mr. Ayers and 690 Radio, Inc. operated the station until 1976. Mr. Ayers died in 1975.
In 1976 the station was sold to RAM Communications, Inc., R. A. Morris , President (10/9/40-6/28/14). RAM Communications still owns and operates WZAP Radio 690.
When Morris arrived, he decided to change the format to 100% Country. The station thrived on the format until July, 1982. After the untimely death of Mr. Ayers in 1975 and after RAM Communications purchased the station, WZAP continued to program the Country format until July, 1982. At that time WZAP made the switch to a 100% Christian format.
God has truly blessed WZAP and we continue to try every day to serve our audience and our Programmers. Most of all, we strive to serve The Lord! We owe all our success to Him, and we have never lost sight of that indisputable fact!
WZAP thanks our faithful audience, our loyal programmers, some of whom have been on the air with us for over thirty years and most of all God, for the bountiful blessings we have enjoyed . We remain committed to sharing the Gospel.